This started with a little girl called Daisy.
She loved her Mums bangles and wanted one just like hers.
So we made her a custom.
Do It Like A Girl
Which she loved as that was her favourite saying.
But just like her Mum, one bangle wasn’t enough.
And so, the BE. Kids/Teens range was born.
When I think about what I want Daisy to know about life
It's to believe in herself and not change for anyone.
BE YOU, THE WORLD WILL ADJUST.
And to not be scared to stand out, to be different
Don’t dumb yourself down for anyone.
BE THE SHINIEST UNICORN IN THE ROOM
Don't doubt yourself - look inside
And know you can do anything you set your mind to
SHE BELIEVED SHE COULD SO SHE DID
In a world where our girls are surrounded by
Messages and images and videos
Telling them who to be, and how to look
Our hope is our simple bangles
Might give them a different message
And remind them that they are already everything they need to be.